If you catch sight of something as familiar as the McDonald’s logo on a billboard, wouldn’t you be happy? It feels relieving to dine at a familiar restaurant in unknown territory. You set out on a road trip and you are hungry and driving in unfamiliar places. Image source: Kimp Is the logo that big of a deal for a restaurant? But before that, let’s take a closer look at why a logo is really that important for a restaurant. So, let’s talk about using color psychology and picking the best colors for your restaurant logo. That’s why brands spend a lot of time picking colors for their logos. A few of them are typography, type of logo, and finally, the color of the logo.Īccording to a study by Website Planet, color influences 90% of the first impressions of a logo. There are several aspects of a logo design that determine whether it communicates the right message to your guests. And your logo design lies at the crux of it all. To make them choose your restaurant from the many options they have, it takes strong branding strategies. Great ambiance, quality food, timely service, and other specialties you offer, will go unrecognized if you do not get customers to visit your restaurant. As a restaurant owner, it can be quite challenging to get people to notice your restaurant. The restaurant industry is one of the most competitive segments out there.
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